Discuss the impact of digital
technology on marketing within the music industry.
One of the
most important changes to marketing within the music industry has come with the
emergence of convergent mobile technology. For example a mobile phone which a
person can use for more than one purpose. For calling, texting, listening to
music or even read the news and navigate the internet. It is therefore easier
to access different types of media with only one device; this has an impact on
how media is distributed to the audience and on how it reaches the specific
target. People are more frequently using their mobile phones for other needs, so
media is becoming more accessible and also it is becoming easier for people to
get noticed with convergent mobile technology. For example many artists are
trying to get notice trough YouTube , a big platform as it has many views each
day so it quicker and easier to get noticed by important people, an example of
this is the artist Justin Biber which started his career by uploading videos of
him singing on YouTube , these videos were inexpensive as he possibly only
needed to buy a camera to record himself sing. This has led to many music company’s
contacting him for a record deal. He is now one of the most successful artist worldwide.
Also a sample
of teenage students from our school was asked if they heard a new song on their
phone (for example on YouTube) and if they then went to buy the album/single
for the song and in conclusion we found that out of 30 people 25 did. This
shows the increasing impact of this type of mobile technology on the music industry
as there is an increase of selling albums/singles trough this platform. People
can use this type of device when they are outside the house so it is more
accessible anywhere you go, this leads to a quicker diffusion of the media to a
wide population across the world as anyone from anywhere could easily access
it.
C GRADE
You made some good points and included both primary and secondary research, though this research will need to be more carefully considered to access the higher grades. Some attempt made at analysis as well. A good first attempt with the potential to achieve higher. Well done.
You made some good points and included both primary and secondary research, though this research will need to be more carefully considered to access the higher grades. Some attempt made at analysis as well. A good first attempt with the potential to achieve higher. Well done.
Grade C
ReplyDeleteYou have clearly undertaken both primary and secondary research and your discussion of how they are significant is generally good. However, you will need to present both in a more specific and detailed way. It is also not perfectly clear that your subject is marketing. Remember to try to always reflect the language of the question in your answer. Good first attempt.