Discuss the impact of digital
technology on marketing within the music industry.
One of the
most important changes to marketing within the music industry has come with the
emergence of convergent mobile technology. For example a mobile phone which a
person can use for more than one purpose. For calling, texting, listening to
music or even read the news and navigate the internet. It is therefore easier
to access different types of media with only one device; this has an impact on
how media is distributed to the audience and on how it reaches the specific
target. People are more frequently using their mobile phones for other needs,
so media is becoming more accessible and also it is becoming easier for people
to get noticed with convergent mobile technology. For example many artists are
trying to get notice trough YouTube , a big platform as it has many views each
day so it quicker and easier to get noticed by important people, an example of
this is the artist Justin Biber which started his career by uploading videos of
him singing on YouTube , these videos were unexpansive as he possibly only
needed to buy a camera to record himself sing. This has led to many music
company’s contacting him for a record deal. He is now one of the most
successful artist worldwide.
Also a
sample of teenage students from our school was asked if they heard a new song
on their phone (for example on YouTube) and if they then went to buy the
album/single for the song and in conclusion we found that out of 30 people 25
did. This shows the increasing impact of this type of mobile technology on the
music industry as there is an increase of selling albums/singles trough this
platform. People can use this type of device when they are outside the house so
it is more accessible anywhere you go, this leads to a quicker diffusion of the
media to a wide population across the world as anyone from anywhere could
easily access it.
C GRADE
ReplyDeleteYou made some good points and included both primary and secondary research, though this research will need to be more carefully considered to access the higher grades. Some attempt made at analysis as well. A good first attempt with the potential to achieve higher. Well done.