Write a second paragraph on marketing using the band London Grammar as the basis for your research.
Modern technology has enabled young artists to independently promote themselves in today's fast moving society. A prime example of this is the band 'London Grammar'. Such differentiation is obvious on the band official website as links for social media such as YouTube, Facebook, Twitter, Soundcloud and Instragram can be found on top of the homepage. By placing a variety of links on their homepage enables easy access for the audience or visitors of the website, London Grammar have made it easier to find them by having clear and direct links to their social media.These links have helped London Grammar to independently promote their music. Also their being socially active on those different websites has helped them gain a stronger notoriety and has made easier self promotion, tweets such as:
'We'll be returning to Europe in 2014 for a headline tour! All info here https:// www.facebook.com /photo.php 15th November 2013' or 'Exclusive pre-sale for our Australian dates are now online - 4th October 2013' shows how the band is connecting to their audience by promoting and selling their music through social media. So we can deduct that having social networking as a free advertisement method is indispensable for not-well known artists. The band has taken advantage of YouTube's popularity and with 2,685,587 views of the single 'Strong' has acquired notoriety and so it found just beneath the website link. After carrying out multiple research with people aged between 16-20, a clear percentage of the participants that had at least purchased an album or track due to socialmedia, was clearly found.
Also about 65% of those had listened to a song previously recommended on either Facebook or Twitter. 99% of those had at least one the sites used by London Grammar.
The free advertisement of social media on the self promotion of young artists has a clear correlation with their career success due to the possibility to reach out to a wider audience and market their production and distibution on variety of different sites.
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